How to write an attractive, SEO-friendly, blog post
Writing a clear and interesting blog post not only intrigues your readers to check out more of your website’s content, it also effectively brings readers to your site. The combination of ensuring a post is both attractive for a reader, as well as being SEO-friendly, requires some planning. The following tips are designed to help you as you write, and also as you seek to improve the SEO and increase traffic to your site.
Start with why.
What is your purpose for writing this blog post? Is there a specific topic or nugget of information that you can offer? Why are your readers going to care to read what you have to offer.
Often the knowledge of specific keywords or topics that are highly searched instigates the reason for writing the blog post in the first place. While this is a valid purpose, if this is your motivation for writing your post, you will also want to ask yourself: “would I find this interesting? Is this something I would want to read?” If the topic is not intriguing to you, you may want to consider another option.
Dust off those writing lessons.
Writing a blog post is similar to writing a good article or paper; consider the simple lessons you learned in school about writing. Once you have determined a topic that is both interesting and SEO-friendly, you will want to start with an outline. Consider the structure of your post, and utilize headings and paragraphs to keep the article visually appealing. Ensure you start with a solid opening sentence and conclude well with a strong closing statement.
Use your words.
As you write, consider the words you are choosing and why you are using them. Writing that is easy to follow includes words which direct the reader’s attention. For example, if your post includes three points, you will want to consider using the directive words “firstly, secondly, thirdly” to keep a reader on point. In using your words wisely, it is also important to optimize the length of your article. A minimum of 300 words, and a maximum of 1000 is a good rule for both reader’s attention and Google’s search optimization. In an article of around 500 words, your search terms should be present between 4 to 7 times. Overusing the search terms will make the article sound redundant, while underusing the terms will make the article hard to find online. Plus if you try too hard to optimize your page for your keyword, Google could apply a penalty to your site. It’s referred by Google as “keyword stuffing”.
Make the connections.
If you have written other blog posts on your site that could connect to the topic of the current post you are writing, be sure to make the connections by linking the articles, like my article about the value of keyword research in content marketing. This will benefit the reader as they continue reading articles on your site, affirm you as an authority on the topic, and boost your ranking on Google.
Call a friend.
Whether or not writing is a skill for you, it is always a good idea to have someone else read and edit your posts. Believe it or not, I’m not a good writer. Just ask my wife Carleigh or my friend (sister) Kathleen Doll. They attest to the fact that I get my point across but in far too wordy and a little convoluted a way. (See what I did there?) This friend will act as a good test run for you; as they read the blog post they will note the things that might not be as clear as you hoped, and can give you insight into how attractive they find your post to be.
Use a plugin.
In order to help you ensure your blog post is SEO-friendly, utilize an SEO plugin. A great plug in that I mention all the time because it’s intuitive and easy to use, is SEO by Yoast. Such a resource can analyze if your post is in alignment with Google’s algorithm, help you write a meta-description of your post, ensure your search terms are appropriately placed, and identify links and images used in the post. As you use the plugin, green bullet points will indicate where you are effectively making your post SEO-friendly. Red or yellow bullet points will highlight ways you can improve.
Google Keyword planner, Moz, Google Webmaster, Google Analytics and Buzzsumo are all effective tools available. Our favourtie options for plugins include:
Once you have posted your SEO-friendly post, push the article to your social media pages and feeds. As your friends and family “like” your post, Google will identify value for your link, and can easily increase your page authority through social interaction. Take the risk: push the article to Facebook, Twitter, Google +, LinkedIn, and anywhere else you may have followers. Who knows? This post could go viral!
As Google crawls your site, new content will help assure your ranking. In many ways, your website is like a house. Updating your paint, your furniture, your appliances, keeps your house modern and relevant; updating content and creating new content for your site keeps you Google-relevant. Keep writing, and ensure your investment stays valuable!
Now that you have read these tips, we hope that you find success in your next blog posts. A combination of good writing, SEO tools, and socializing can do wonders for marketing your site.
Please comment below with any tips or tricks you have found helpful; we would love to hear about your success. Thanks for reading!