SEO Like a Pro
SEO is one of the most important tools in a marketer’s tool box. Here are five tips to help you SEO like a pro:
1. Google is Getting Smarter-Quality Counts for More
Google’s algorithms have advanced well beyond just measuring keyword density. Google now tracks users’ activity on their search results, looking at how long they stay on your site or whether they go back to Google for more results. Google is able to measure the quality of their results from this activity, and use these measurements in their search engine rankings.
2. Keywords Don’t Always Have to be an Exact Match
Google has also figured out how to interpret the meaning of search queries and to match their results with related terms that match the intent of the search. A search for “best cafe” will bring up results with related keywords that are part of a great cafe experience. Keywords are still important to use, but you don’t need to worry about packing your content too full with them.
3. Use Social Media to Boost SEO
Social media results are very popular in Google’s search results, so be sure that you maximize your social media account information with relevant keywords and information. Fill your about and page info sections on Facebook with search engine friendly terms, and do the same for your Twitter about section.
4. Videos are Great for SEO
Videos are a great way to entertain and engage your audience, and can help boost your webpage’s SEO too! Google sometimes gives video results along with webpage results depending on the search term. A video embedded on your site with a relevant description and information is awesome for SEO.
5. Optimize for Mobile
Mobile friendly sites will garner better search engine rankings, particularly when searches are from mobile devices. Mobile internet usage is here to stay, so be certain that your marketing efforts are all optimized for mobile. Otherwise you could be losing on a huge audience, as 80% of internet users also own a smartphone.
Put these tips to work for you so you can SEO like a pro!