TEC Fraser Valley – Small Business Leadership Training

TEC Fraser Valley – Small Business Leadership Training

I was extremely excited to partner with Gerry on this new career path as a facilitator of small business leadership training. He had committed to joining TEC Canada and becoming a chair for the Fraser Valley region. When he reached out to me, he had asked if I was interested in helping him with a project he was working on. Together we collaborated on a new website and strategized on how we could leverage digital marketing to get his message out to the small business groups.  We decided to build the website on WordPress to allow for agility as well as integrating some marketing tools that would help better leverage Gerry getting found.

Here’s a little bit about Gerry.

Gerry L. Wiebe, MML, GCA, CSPC is a maverick in the best sense of the word – a lateral, independent thinker who challenges accepted norms and in doing so, has earned a reputation as a “go-to-guy” in the industrial sector, one who rises to the challenge of creating innovative solutions, processes and systems.

Gerry parlayed a trade school education into a 37-year career as a general manager, rising to the level of Chief Operations Officer and garnering many awards for customer service and management along the way. His natural talent for business development and marketing led to close collaboration with the C-suites of major industrial services and commercial sales companies, for which he created profitable client-supplier relationships in domestic and international markets, both as an employee and a consultant. As VP of Sales & Marketing for Eagle West Cranes, he was part of a leadership team that drove growth from $22 million to $100+ million over seven years while redirecting marketing efforts online and gaining mass brand penetration across North America.

As a further example of his ingenuity and determination, Gerry overcame his lack of academic pre-qualifiers, initially at the Fraser Valley University and then beyond, earning his Masters in Marketing from the Schulich-Kellogg Executive Centre. Now, Gerry is leveraging a highly relevant education, along with 37 years of business experience, for the benefit of his TEC Small Business group. As he says: “It’s not whether tough times and challenges come our way, but how we respond to them that count.


Gerry values directness and empathy in his relationships. He puts great stock in the correlation between the management of the self and the development of our work, small business leadership and organizations – which is initially what drew him to TEC Canada. His vision for his TEC Canada groups is for them to not only be the most successful business people in the Lower Mainland, but to be role models to their families, companies and communities

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